January 12, 2026

Hillary Allen Joins Team Fuel Goods

by Laura Jorgensen in Articles

Fueling the Whole Journey in Trail and Ultrarunning

When we started Fuel Goods, we had one goal: make it easier for athletes to fuel the way they deserve — with intention, education, and trust in their bodies.

Not guesswork.

Not trends.

And definitely not one-size-fits-all sports nutrition.

That’s why partnering with professional ultra runner Hillary Allen felt like a natural fit.

This partnership isn’t just about performance. It’s about long-term athlete health, smarter fueling, and supporting women in endurance sports.

A Trail Runner Who Redefines Success

Hillary Allen — widely known in the trail running and ultrarunning community as Hilly Goat — is one of the most respected athletes in the sport.

Beyond podium finishes and international races, Hillary is recognized for her openness around recovery, mental health, and sustainable training.

In 2017, Hillary survived a life-threatening fall during a race. Her return to trail running wasn’t about rushing results — it was about patience, resilience, and redefining success beyond race outcomes.

That mindset has shaped her career and made her a powerful voice for athletes navigating setbacks, comebacks, and long-term performance.

Smarter Fueling with Fuel Goods and Flow Formulas

At Fuel Goods, we believe sports nutrition should support the whole athlete — training, racing, recovery, and longevity.

Hillary’s thoughtful approach to fueling and performance mirrors that philosophy.

This partnership is a three-way collaboration with Flow Formulas, a women-led, research-backed sports nutrition brand focused on education, transparency, and athlete well-being.

As Hillary shares:

“Partnering with Flow and Fuel Goods feels like a natural extension of how I train, race, and live. They make it easier to show up prepared, recovered, and confident — day after day.”

Together, Fuel Goods, Flow Formulas, and Hillary Allen are committed to making fueling simpler, smarter, and more supportive for endurance athletes at every level.

Supporting Women in Endurance Sports

This collaboration isn’t about a single race or season.

It’s about supporting women in trail running and ultrarunning.

Sharing evidence-based fueling education.

And helping athletes build nutrition strategies they can trust.

Hillary has created her own Fuel Goods Team Store, featuring the sports nutrition products she uses for training, racing, and recovery.

Like all Fuel Goods athlete partnerships, a portion of every purchase directly supports Hillary as a professional athlete.

Want to fuel like Hillary AND support her journey?

Shop Hillary’s Team Store →

December 5, 2025

We're Parents Again!

We did it. We're proud parents to another RunnerBox. She arrived December 1st, weighed exactly 1 pound 12 ounces and immediately became our favorite child. We could gush, but we're trying to play it cool. (I lied. We're going to gush.) Here's everything inside: Bonk Breaker Sour Blue Razz Chews.Like Sour Patch Kids with a sports science degree. Utterly dangerous. We’re all pretending we don’t eat them recreationally. Fuel Goods Ear Warming Headband.We haven’t taken it off since November. Unsure if it’s a running accessory or a seasonal personality trait. Formula 369.Carbs with main-character energy and a price tag that doesn't require you to sell a kidney. Trulean Wellness Shot x 2.The only reason any of us are upright in winter. Maurten 100 Gel.The legend itself. Courteney finally manifested it into the box through sheer willpower (and maybe the accent). Maurten Solid 160.Astronaut packaging on the outside. Rice Krispie rocket fuel on the inside. Trail Butter.We said “winter fuel” — Trail Butter said “I will become your entire personality.” Modern Oats.Cold mornings demand warm carbs. This one is keeping morale alive. GFB Cherry Hazelnut Bites.Gone instantly. As in: “We bought a lot” → “Where did they go?” → Michael avoids eye contact. Muscle Rehab Epsom Salt Soak.Proof we care about your legs after winter miles try to emotionally sabotage you. Momentous Whey.Clean, smooth, not chalky. Basically the apology winter owes your muscles. And that’s not even scratching the surface. We're loving combos like: Trail Butter + Modern Oats = cozy-carb perfection. Maurten + Formula 369 = your no-bonk winter flex. The headband + epsom salt baths = the only reason we still run outside in the cold. Honestly? We crushed it with this box. (Okay fine — it was mostly Courteney.) You can find it HERE. Fuel on,Laura & Courteney P.S. Want even more box building BTS? Follow us on Instagram or TikTok for the unfiltered Fuel Goods story.

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December 3, 2025

The Only Gift Guide Runners Actually Want You to Read

Whether you’re masterminding subtle hints for your own wish list (wink, wink) or hunting for the perfect gift for the runner who has literally everything, don’t sweat it—we’ve got you. These are the gifts they’ll actually use, love, and will probably brag about on their next group run. Spoiler: you won’t find shoes here. Why? Because shoe shopping for someone else is a one-way ticket to Gift Fail City unless they already told you exactly what they want. (And if they did, what are you doing here?) Think essentials, game-changers, and just the right amount of fun to keep them crushing miles (and looking good doing it). For the Runner Who Has It All The RunnerBox Starting at $34 Yeah, we’re tooting our own horn here. But when Runner’s World says you’re the best, you don’t argue—you just deliver. Curated gift box for for any athlete on your list? Check. Subscription for the gift that keeps giving? Double check. Trust us, this will have them smiling faster than their GPS finds satellites. For the Runner Who Likes to Stands Out A Sprints Hat $32 Find me a runner who doesn’t want a Sprints hat, and I’ll drop and give you 20. These hats are vibes. Lightweight, comfy, and so fun they might just outrun everyone—just to show it off. For the Runner Who’s Always Injured Maji Foot and Calf Massager $24.95 If you’re tired of hearing, “Can you rub my feet?” after every long run, here’s your solution. This massager is so good, you’ll probably never hear that question again. Win-win. For the Runner Who is Rough Around the Edges Avanza Cream for Rough Feet $24 No more “Why do my heels sound like sandpaper?” or “Is this just how feet are now?” Just smooth, soft magic, baby. Foot-care game = leveled up. For the Chocoholic Runner FlavaNaturals Performance Chocolate $5 It's chocolate that makes you a better runner. (OK, the “makes you a better runner” part isn’t technically verified, but it’s chocolate and it's good for you, so does it even matter?) For the Runner Who Always Gets Sick TruLean Greens and Wellness $1.80/sigle (great stocking stuffer) or $54.99/bag What’s the one thing runners want more than PRs? To NOT get sidelined by a cold. This greens + wellness combo is the superhero they didn’t know they needed for a sniffle-free winter. For the Picky Runner A Fuel Goods Gift Card Starting at $25 Because the best gifts are the ones that don’t require a gift receipt. Let them pick for themselves—they’ll thank you with every perfectly fueled mile. From stocking stuffers to next-level surprises, this guide is your ticket to winning the holiday gifting game for every runner on your list. Now, let’s make their miles merry and bright!

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October 28, 2025

Best Cycling Gels: Your Guide to Fueling Smarter on the Bike

Ever felt that sudden, crushing fatigue halfway through a ride? That heavy-legged, fuzzy-brained moment when you realize you've completely bonked? You're not alone. The best cycling gels can help. Consistent fueling is one of the easiest ways to improve your cycling performance. But how? Science-backed cycling gels are your friend!. This guide breaks down what makes an effective gel, what to look for, and how to fuel smarter in the saddle. What Are Cycling Gels and Why Should You Use Them? Energy gels are basically a super-concentrated shot of carbs — your body’s go-to fuel source. When you’re pushing it at medium or high intensity, your body munches on its stored carbs, called glycogen. But guess what? After about 60–90 minutes of hard riding, that tank starts to hit “E,” and you begin to slow down. Carb gels swoop in like a superhero. They deliver a lightning-fast burst of energy that your stomach can suck right up and ship straight to those hard-working muscles. Plus, they’re ultra-portable, you barely have to chew them, and they’re easy to digest — a massive win when you're crushing the pedals. The Fueling Numbers When cycling, how many carbs you need per hour depends on the intensity and length of your ride. The old-school “30–60g/hour” rule is still a good starting point, but endurance science — and countless bonk-free riders — now back a higher range for longer or harder efforts: 30–60g/hour: Great for shorter spins or endurance rides under 2 hours. 60–90g/hour: The sweet spot for most cyclists training or racing 2–4 hours. 90–120g/hour: Advanced fueling for long races and back-to-back efforts — but only if you’ve trained your gut to handle it. Pro tip: Your stomach is just as trainable as your legs. Start with smaller amounts and work up to higher carb intake over a few weeks of training. A single energy gel typically delivers 20–25g of carbs, making it an easy building block toward those hourly targets. Combine gels with other fuel sources — like chews or carb-rich drink mixes — to customize your intake and keep energy steady. How to Choose the Best Cycling Gels Finding the top cycling gel for your body comes down to a few factors: Carb Count and Ratio: The Power Punch The main purpose of an endurance gel is energy, so look at the total grams of carbs per package. Stop the bonk in its tracks and refuel ASAP with the biggest carb hit. Also, check the carb type. Pro-level gels mix glucose (or maltodextrin) with fructose. Why? This dynamic duo lets your body soak up way more energy (up to 90g an hour!) compared to glucose alone. A ratio of around 2:1 (glucose:fructose) is the gold standard for long-distance fueling. Texture: Slurp or Sip Some cycling gels are thick, so you’ll need a good gulp of water to wash them down. Look for thinner and more watery isotonic gels if you’d rather just slurp and go. Tolerance: Tummy Testing Although high-quality gels use gut-friendly ingredients, every cyclist’s stomach is different. Try out different options while training to find out what works best for you. No regrets: Never try a new gel on race day!. Caffeine vs. No Caffeine: Cruise or Boost Need to crush a hill or power through the final miles? A gel with 25mg–100mg of caffeine can be a game-changer. Strategic power tip: Most riders stick to non-caffeinated options for the main part of the ride and save the caffeinated heroes to pack a punch for the finishing stretch. Dietary Requirements: Everyone’s Included Need something specific? Gels suit almost every requirement: gluten-free, vegan, nut-free, organic, sugar-free, and more. Fueling should be easy for everyone! Taste: Happy Mouth, Happy Ride! If it tastes bad, you won't use it — it’s that simple. From fruity explosions and creamy vanilla to rich chocolate and flavor-free options, find a taste you genuinely enjoy. Top Picks: Popular Carbohydrate Gels for Cycling Although the best cycling gel for you comes down to personal taste and other must-haves, best-sellers include: Product Total Carbohydrate Ingredients What Athletes Love Best Use Case Maurten GEL 100 / Maurten GEL 100 CAF 100 25g Water, Glucose, Fructose, Calcium Carbonate, Gluconic Acid, Sodium Alginate (Caffeine in caffeinated version) Hydrogel technology for easy digestion, no water needed, complies with varying dietary requirements, caffeinated version available Intense training and races Precision Fuel - PF 30 Gel 30g Maltodextrin, Water, Fructose, Gelling Agent (Pectin), Acidity Regulator (Citric Acid), Calcium Lactate, Preservative (Potassium Sorbate) High carb content, no water needed, light flavor Intense training, long rides Carbs Fuel Energy Gel 50g Water, Maltodextrin, Sucrose, Fructose, Acidity Regulators (Citric Acid, Sodium Citrate), Sodium Chloride Easy to carry, affordable, high carbs Training Huma Plus - Strawberry Lemonade 21g Grape Juice Concentrate, Brown Rice Syrup, Lemon Juice, Strawberry Puree, Water, Powdered Chia Seeds, Strawberry Concentrate, Sea Salt, Coconut Water Powder, Natural Caffeine Flavor, all-natural ingredients Training, long rides Fueling Strategy: Tips for Using Energy Gels on the Bike Want to get the most juice out of your pocket fuel? Follow these three golden rules: Fuel early and often: Take your first gel about 45 minutes into your ride. After that, aim for one every 30–45 minutes, depending on the carb count of your other fuel sources. Hydrate: Unless you're using an isotonic gel, always chase the gel with a few big swigs of water or a sports drink. Train your gut: We’ll say it louder for the people in the back: Never try a new gel or flavor on race day! Your stomach deserves a rehearsal, too! Find Your Best Cycling Fuel The best cycling gel for you tastes good, doesn’t upset your stomach, and reliably delivers the boost you need, when you need it. Use My Fuel Finder for free, personalized recommendations, and find your best cycling gel mate that makes you feel strong, energized, and ready to power through the distance. Or to get easy, curated fuels handpicked by the pros delivered every other month — shop the RiderBox.

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