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About us

The story behind Fuel Goods

"We believe everyone deserves to discover the profound impact of what nourishing your body with good fuel can mean"

Laura + Courteney - Fuel Goods Founders and former professional cyclists

Father's Day Endurance Dad Box - Fuel Goods

Our mission is to connect and empower you with the best nutrition on the planet.

If you're on this website, you're probably devoted to an active lifestyle. You've probably said nutrition is important to you and you want to fuel your best.

And then you've probably gone and grabbed whatever crappy fuel was in your cabinet because it was available.

We say, stop the madness!

Our motivation is to make sports nutrition approachable for all people, body types, and speeds.

At Fuel Goods we don't dream small. We know that sports nutrition can be confusing and overwhelming.

We aim to be the starting point of sports nutrition exploration online, achieving this through discovery, education, and curation. Some come along for the ride as we go on a fun-filled journey to find your perfect fuel!

Our Timeline

The RunnerBox® idea brought to life


Fuel Goods isn't our first rodeo. Since 2013, we’ve been delivering boxes of tried and tested products to endurance athletes chasing down finish lines. You might remember us as The RunnerBox, the top subscription box for runners then and still numbero uno today!

The RiderBox® joins the team


Since we were racing bikes professionally at the time, it was a no-brainer to add a cycling subscription to the mix!

The great reviews continue flowing in


The RunnerBox and RiderBox grew to thousands of subscribers and we had to hang up our pro cycling careers just to keep up with all the demand!

Fuel goods launches


We were sending our subscribers all over the internet to restock on items they received in their boxes and thought, "isn't there somewhere they can easily get it all in one place?"

And lo and behold, even in 2024 the answer was no. Not unless you want to wade through the sea of Amazon BS or companies that ignore anyone outside of their narrow view of athleticism.

So, we took it upon ourselves to blaze a trail towards a more inclusive and user-friendly philosophy of sports nutrition, where every goal, no matter the size, is celebrated.

Welcome to Fuel Goods, where every athlete belongs.

We don't care if you've been at it for 20 years or started yesterday.

We don't care if you're setting records or just setting out.

No matter where you're at, we're here to provide straightforward solutions to help you fuel your best.

Now, let's meet the team

Based in the mountains of Asheville, NC, we are a team of former professional athletes, nutrition experts, and tech geeks on a mission to bring you products and experiences that will get you excited about fueling good.

  • Laura Jorgensen

    Co-founder and CEO

    Freak in the sheets #Excel 📈

  • Courteney Lowe

    Co-founder and COO

    Exercise and bread are life 🏃🏻

  • Hannah Lowe

    Chief Nutrition Officer

    Godzone Adventure Queen 🚵🏻‍♀️

  • Brad Gillon

    Chief Technology Officer

    Code Ninja on wheels 💻🚐

  • Jennah Dunham

    Content & Comms Manager

    Cilantro = Soap. #AntiCilantroCrusader 🌿🧼

  • Eric Thompson

    Creative Director

    King of Halloween costumes 🧟

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  • Dan Jansen - Fuel Goods Advisor

    Dan Jansen

    Olympic Gold Medalist
  • Dr. Stacy Sims

    Renowned Physiologist and Nutritionist
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"Fuel Goods is a game-changer, and frankly, it's long overdue. They've filled a significant gap by offering a one-stop shop for high-quality, inclusive sports nutrition and set a new standard that the industry desperately needed"