Welcome to Hillary Allen's team store!

“Good fuel lets me train with confidence and adapt through the hard days, supporting not just performance, but resilience over time.” 
Fuel Goods

Shop Hillary's favorite bonk-proof fuel

Flow Formulas Endurance Drink Mix - Raspberry Lemon 10 Serving Bag - Fuel Goods

Flow Formulas Endurance Drink Mix
Raspberry Lemon 10 Serving Bag

$29.99
$29.99
Autoship & Save alert
Flow Formulas Endurance Chews - Very Berry - Fuel Goods

Flow Formulas Endurance Chews
Very Berry

$3.49
$3.49
Autoship & Save alert
Flow Formulas - Recovery Drink Mix - Vanilla - Fuel Goods

Flow Formulas
Recovery Drink Mix

From $5.99
From $5.99
Autoship & Save alert
Huma Energy Gel - Lemonade - Fuel Goods

Huma Energy Gel
Lemonade

From $2.50
From $2.50
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Huma Energy Gel - Raspberries - Fuel Goods

Huma Energy Gel
Raspberries

From $2.50
From $2.50
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Hydrapak Soft Flask

Hydrapak Soft Flask™ 150ML

$14.00
$14.00
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Shop all Hillary's favorites

Check out Hillary's favorite brands

Shop all brands

Or let us box it up for you.

The RunnerBox® Gift Subscription - Fuel Goods
The RunnerBox® Gift Subscription - Fuel Goods
The RunnerBox® - Fuel Goods
The RunnerBox® - Fuel Goods
The RunnerBox® - Fuel Goods
The RunnerBox® - Fuel Goods
The RunnerBox® - Fuel Goods
Save 16%

The RunnerBox®

The RunnerBox®

The RunnerBox is your every-other-month dose of runner joy.

Each box packs $50+ of the best fuel and gear, $10 Fuel Cash, and VIP perks—aka everything you didn’t know your runs were missing.

Choose your plan:
  • Your box ships every other month and you pay as each box ships. Easy cancellations. (Seriously, we should make it harder.)

$50.00

$42.00
$42.00 $50.00
Shipping calculated at checkout.
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Fueling is for EVERYONE

Fuel good. Feel good. Be great.

 I want to fuel good!
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Stay on Track with Autoship Stay on Track with Autoship

Autoship & save!

Imagine your fuel arriving right when you need it, no reminders, no reordering—just perfect timing. Our Autoship program allows you to get fuel delivered on a schedule that works for you while you sit back and save.

Benefits:

Savings every time Save 20% on your first order and 5% on every order after that. It's like getting rewarded for sticking to your fueling routine.
Choose your own schedule Set up your deliveries to align with your training so you're always dialed
Never run out of your essentials No more panic-fueling with subpar nutrition because that's "what you had"
Hassle-free adjustments anytime Need to pause, skip, or switch things up? You've got the flexibility to make changes whenever you need—because life (and training) happens.