Welcome to Hillary Allen's team store!

“Good fuel lets me train with confidence and adapt through the hard days, supporting not just performance, but resilience over time.” 
Hillary Allen Special Edition Endurance Bag 10 Serving - White Peach Edition - Fuel Goods
Hillary Allen Special Edition Endurance Bag 10 Serving - White Peach Edition - Fuel Goods
Hillary Allen Special Edition Endurance Bag 10 Serving - White Peach Edition - Fuel Goods

Hillary Allen Special Edition Endurance Bag 10 Serving - White Peach Edition

Hillary Allen Special Edition Endurance Bag 10 Serving - White Peach Edition

$32.99
$0.00 $32.99
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Woman-founded. Mountain-tested. 

Fuel Goods has teamed up with woman-founded Flow Formulas and elite athlete Hillary Allen to bring you limited-edition white peach fuel built for long efforts, big climbs, and very real sweat.

This mix delivers light, easy-to-sip fuel for built for hard or long efforts. 

502 in stock

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Fuel Goods

Shop Hillary's favorite bonk-proof fuel

Flow Formulas Endurance Drink Mix - Raspberry Lemon 10 Serving Bag - Fuel Goods

Flow Formulas Endurance Drink Mix
Raspberry Lemon 10 Serving Bag

$29.99
$0.00 $29.99
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Flow Formulas Endurance Chews - Very Berry - Fuel Goods

Flow Formulas Endurance Chews
Very Berry

$3.49
$0.00 $3.49
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Flow Formulas - Recovery Drink Mix - Vanilla - Fuel Goods

Flow Formulas
Recovery Drink Mix

From $5.99
$0.00 From $5.99
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Huma Energy Gel - Lemonade - Fuel Goods

Huma Energy Gel
Lemonade

From $2.50
$0.00 From $2.50
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Huma Energy Gel - Raspberries - Fuel Goods

Huma Energy Gel
Raspberries

From $2.50
$0.00 From $2.50
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Honey Stinger Waffle - Peanut Butter - Fuel Goods

Honey Stinger Waffle
Peanut Butter

From $1.79
$0.00 From $1.79
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Shop all Hillary's favorites

Check out Hillary's favorite brands

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Or let us box it up for you.

The RunnerBox® Gift Subscription - Fuel Goods
The RunnerBox® Gift Subscription - Fuel Goods
The RunnerBox® - Fuel Goods
The RunnerBox® - Fuel Goods
The RunnerBox® - Fuel Goods
Save 16%

The RunnerBox®

The RunnerBox®

Meet the subscription built for runners who run for PRs… or for peace… or because their therapist said “have you considered cardio?” 

Each box packs $50+ of the best fuel and gear, $10 Fuel Cash, and VIP perks—aka everything you didn’t know your runs were missing.

Choose your plan:
  • Your box ships every other month and you pay as each box ships. Easy cancellations. (Seriously, we should make it harder.)

$50.00

$42.00
$50.00 $42.00
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Autoship & save!

Imagine your fuel arriving right when you need it, no reminders, no reordering—just perfect timing. Our Autoship program allows you to get fuel delivered on a schedule that works for you while you sit back and save.

Benefits:

Savings every time Save 20% on your first order and 5% on every order after that. It's like getting rewarded for sticking to your fueling routine.
Choose your own schedule Set up your deliveries to align with your training so you're always dialed
Never run out of your essentials No more panic-fueling with subpar nutrition because that's "what you had"
Hassle-free adjustments anytime Need to pause, skip, or switch things up? You've got the flexibility to make changes whenever you need—because life (and training) happens.