Articles
Beyond Hurricane Helene: Fuel Goods' Journey to Reconnect and Rebuild
You Are Making a Difference! It's been almost exactly a month since Hurricane Helene hit our HQ in Asheville, NC. And thanks to your unbelievable generosity, we've sold over 750 Together We Rise shirts, amassing nearly $20K to give to local businesses severely impacted by the storm. Meet the Businesses You're Helping We want you to meet some of these amazing organizations firsthand. I'm linking out to their Instagrams because their stories are too good not to be told. Check out these businesses. Follow their journeys. Donate directly to them. Buy a TWR shirt. Heck, you still have 2 days to buy the nutrition you're already using and have 10% proceeds go directly to these businesses. Rockgeist Bikepack USA These are our literal next door neighbors. They walk 4 steps down. We walk 4 steps up. That was the difference between losing it all and having something to salvage. Unstoppable Strength Endurance & Adventure Coaching Tera Pruett is an amazing human, coach, and pillar of the Asheville endurance community. This is her gym 👇🏼 Asheville Adventure Company Asheville Adventure Company is the hub of all things outdoors. They had three buildings. All three are completely destroyed. On Your Bike Coffee and Bike Shop I can't write this one without getting emotional. I go went to this coffee shop almost every Saturday during my long rides. They took on 27 feet of water. TWO-SEVEN. Their rebuild is almost unfathomable and yet they're waking up every morning and pressing on. It's devastating yet inspiring to watch the recovery efforts. If all you can do is give these companies a follow, that's wonderful. Do that. I've linked directly to them to make it easy. Every little bit helps as we rebuild. Ending on a High Note We co-sponsored a community running event this weekend. Why? Becuase no one even knows where to run. Roads are gone. Trails are destroyed. Helene took a lot from us. But you know what she didn't take? Our spirit. Together We Will Rise. PS - We only have 8 states left to get the TWR shirts coast to coast! If you know someone who lives in one of these states, SEND THEM THIS LINK!!
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These 2 Fall Skratch Cocktails Are Addictive
Last time Skratch Labs dropped a limited-edition flavor, we whipped up some epic cocktails, and the response? Let’s just say you loved them so much, we practically had people toasting us from coast to coast. And now Skratch is back with their Limited Edition Apple Cider, and it’s pure magic in a bottle so, naturally, we knew we had to craft a couple of cocktail recipes that do this flavor justice. BEWARE: if you make these, be ready to share. The Fashionably Fall It's the warmth of an old fashioned with a kick of refreshing apple.It's so simple yet shockingly good. We even made a little video for you that shows how to make it. Ingredients: 1/2 scoop Skratch Apple Cider Hydration 4 oz water 1 tsp maple syrup 2 oz bourbon 4 dashes orange bitters Shake with ice & garnish with orange peel And if you're feeling more adventurous, this one is an absolute showstopper. It's literally my favorite drink right now. Plus, the video includes a blooper reel so..... Skratch Spiced Apple Margarita The balance of sweet, tart, and spicy makes it irresistibly refreshing and undeniably delicious. Ingredients: • 1/2 scoop Skratch Apple Cider Hydration 🍏💧 • 1/2 a lime, squeezed 🍈 • 1 tsp maple syrup 🍁 • 0.5 oz triple sec 🍊 • 1-2 oz tequila or mezcal 🌵 • Ice 🧊 • 2 dashes spicy bitters 🌶️ • Garnish with an orange peel 🍊✨ There you have it - 2 recipes to make you the mixologist hero of fall. And remember, whatever you sip on, please drink responsibly! Want a non-alcoholic version? Easy! Just swap out the spirit in either recipe for the same amount of water.
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Kevin's Story: How I got my groove back at almost 40
After taking a break from triathlon training to focus on family life, jumping back into the swing of things has been, well, a bit of a wake-up call for my almost 40-year-old body. My muscles and joints seemed to have formed a union while I was away, and their list of demands included more couch time and fewer miles.
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A message from our CEO: Supporting Asheville through Hurricane Helene
To our entire Fuel Goods community, Laura here. As I sit in a makeshift office, I’m still trying to wrap my head around the devastation Hurricane Helene has left behind in our beloved Asheville. Our team, our neighbors, our whole community are facing losses beyond what we ever imagined. Homes, roads, and entire neighborhoods have been swept away. We’re only just beginning to grasp the full extent as the floodwaters recede. We still don’t know how many lives have been lost, and the heartbreak runs deep. I’m incredibly thankful that all our Fuel Goods team members are safe. Our warehouse and office which sit close to those flooded rivers were, for the most part, spared. But just feet away, our neighbors lost everything. Right now, they're digging through the mud to find whatever pieces remain of their lives. In times like this, it’s hard to know where to start. My focus right now is twofold: guiding Fuel Goods through this disaster and using our resources to help our community in any way we can. It’s going to be a long road, but we’re focused on taking it one step at a time. Our first step is dedicating 10% of all sales for the month of October to go straight to hurricane relief. If you’ve been thinking about trying Fuel Goods or stocking up, now is the time. We’ve also partnered with our amazing neighbors at Pressio, the leaders in sustainable athletic wear to create a limited edition “Together we rise” t shirt. 100% of proceeds of this shirt will be donated to hurricane relief. We will be donating directly to local organizations who are deeply embedded in our endurance community and where the need is greatest. Among them are our neighbors Rockgeist and Asheville Adventure Company fellow endurance businesses that have lost everything in the aftermath of the storm. Whether you choose to shop with us or donate directly, your contribution will make a real difference to those hit hardest by this storm. I’m so proud to be building Fuel Goods in Asheville. This city, this community, they mean everything to us. Please know these efforts are just a start. In the coming weeks, we’ll be banding together with our neighbors to organize, grieve, share resources, and rebuild. Together, we will rise again. Laura
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The Fueling Revolution: Inside the Minds Behind Fuel Goods
Want to more about Fuel Goods and the minds behind it? Our very own founders, Laura Jorgensen and Courteney Lowe, recently sat down with the amazing sports nutritionist, Stevie Lyn Smith to get real on all things nutrition on The Real Fuel with SLS Podcast In this episode we chat about: Laura and Courtney’s background in athletics and professional cycling The inspiration behind Fuel Goods What IS Fuel Goods & how it can support you as an athlete and active human being Making sports nutrition (and great snackies) easy to find and accessible to all The power of small, positive changes The Spring Energy Gel debacle of 2024 Dogs And so much more! Ready to listen? Tune in to the episode now PS - we had Stevie craft her very own box of her favorite nutrition. Wanna know what's inside?
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Asheville, We're Throwing a Party! 🎉
Hey Asheville, clear your calendars for August 15th because Fuel Goods + Pressio (yeah the same Pressio behind the "HERE FOR THE WOMEN'S RACE" shirt) are throwing the ultimate Brand Launch bash! We couldn't be prouder to have launched this venture in Asheville and we're overdue for a community celebration. We’re talking up to 75% off on the best sports nutrition and apparel, plus an optional Fun Run to kick things off. Whether you’re a seasoned runner, love to move your body a different way, or just love a good deal, come hang out, snag some sweet discounts, and connect with your fellow fitness fam. Rooted Down will be slinging good eats, High Five will be serving cold beer, and you'll be surrounded by all the good vibes you love about Asheville. Grab your crew and meet us at 2000 Riverside Dr. from 6-8:30 PM. Let’s make this launch one for the books! Don't forget to RSVP here.
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Ketones: The supercharged fuel for athletes
Ketones have taken the wellness and fitness world by storm. Everyone from wellness guru Andrew Huberman to multi-time Tour de France winner Jonas Vingegaard are talking about them and we're thrilled that now all our Runner and RiderBoxes so subscribers get to try them. But y'all know we want to take it one step further than trying them - we want you to know why you should use them and what they actually do, so here's the deal: What actually are ketones? Ketones are an ultra-efficient source of energy that can produce more power while using less oxygen when compared to fat or carbs. Sounds pretty great, right? The catch is that your body only creates them naturally when your stored carbs are completely depleted, triggering your body to convert fat into ketones for fuel. I probably don’t need to convince you that a completely depleted state is not exactly a best-case scenario when you’re trying to exercise or focus. That’s where Ketone-IQ comes in: You can now tap into the power of ketones in a simple drinkable with no need to go into the dreaded depleted zone. (Thanks, Science!) How to use them: We recommend taking a shot before a shorter workout or in the midst of a longer one. Training aside, we’ve been seeing great results when taking them at work during the 3pm slump. You can take up to 4 a day, so don’t be shy! Our team prefers them chilled, but others say room temperature is best. We recommend testing a few ways to find what works for you. Why we chose Ketone-IQ™ Peach Caffeine Shot for subscribers to try: We find this flavor to be the most drinkable. If you've tried ketones, you know that they aren't always the most, well, delicious. But we find this flavor to go down the easiest, especially when chilled. And as they say - the taste lasts for 10 seconds and the energy lasts for 4 hours. So there's at. Moreso though, Ketone-IQ is a science obsessed company that is constantly on the cutting edge of innovation in their field and y'all know we only like to give you the best of the best! Bottom Line Weird taste and all, we think you should give them a try. This is science at it's best giving your body exactly what it needs to fuel good and feel good 💪
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Sip Into Summer: Crafting Cocktails with Skratch Labs' New Seasonal Flavors
Now, it's not every day you'll see us recommending mixing up cocktails, but when we do, you bet they’re going to be spectacular and on the healthier side. Today, we're bringing you a splash of summer with two tantalizing recipes using Skratch Lab's limited edition summer flavors, Salted Margarita and Cucumber Lime. They're perfect companions for a post-long day backyard hang or float in the pool. Feel free to put extra Hydration Everyday in either recipe if you've had a sweaty workout and need to replenish electrolytes. Alright grab your shaker, and let’s go: Garden Party Skratch Gimlet Using Skratch Cucumber Lime Hydration Sport Mix This one is going first because we LOVE it! That's right, we're naming a favorite of the two and this is it. So smooth, so fresh. You have to try it to believe it. Ingredients 1-2 oz of gin (depending on how strong you prefer) 4 oz water .5 oz lime juice 3 fresh basil leaves 1/2 scoop of Skratch Cucumber Lime Hydration Sport Mix Instructions In a shaker, combine half a scoop of Skratch Cucumber Lime Hydration Sport Mix with 3 fresh basil leaves and muddle. Add the gin, water, and lime juice. Shake it up vigorously with ice (shake it like you mean it to mix that powder well!). Serve up and garnish with a basil leaf and a slice of cucumber for that extra touch of garden freshness Spicy Citrus Skratch Mezcal-rita Using Skratch Hyrdration Everyday Salted Margarita Ingredients 1.5 oz of mezcal (We used Dos Hombres but if you can't get, or don't like mezcal, this can be substituted for tequila) 1.5 oz grapefruit juice 2 oz water .5 oz lime juice .5 oz agave 1 scoop of Skratch Hydration Everyday Salted Margarita 2 jalapeno slices Instructions 1. Start by muddling a full scoop of Skratch Salted Margarita mix with jalapeños and agave in your shaker. Pour in the mezcal, water, grapefruit juice, and lime juice. Give it a vigorous shake with ice (extra effort here makes all the difference to dissolve the powder). Strain it over rocks in a glass with a salted rim (level up by using Skratch mix as your rim) and garnish with a lime wheel And there you have it—two stunning cocktails that not only taste amazing but also keep you hydrated...or maybe at least don't dehydrate you 🤷🏻 Whether you're hosting a full-blown garden party or just kicking back with a few friends, these drinks are your perfect summertime companions. And remember, while we're all for having a good time, please drink responsibly. Stay safe and keep sipping smart! Here's to summer vibes and good times, The Fuel Goods Team
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Courteney's Grandma's Marathon Fuel Plan: Life After Spring Gels
Hey Fuel Gooders,Remember a few months back when I unveiled my glorious Boston fueling plan? Then I slammed into a Fort Knox sized wall? Well, let's just say I've made some tweaks since then 😅 Some changes were driven by the shocking breakup with my once-favorite Awesome Sauce, and others came from hanging with the legendary Dr. Allen Lim of Skratch Labs, who dropped some serious nutrition hacks on me. Here at Fuel Goods, we don't keep secrets—so here's the scoop on the new high-carb fueling plan I've been testing for the past month and will unleash in Duluth. TL;DR: I'm all in on carbs, and let me tell you, I'm feeling a gazillion times better on my runs. Carbs are not just back; they're here to stay, baby! (shouted enthusiastically from a long-time bread lover) Breakfast Hack 🤯 Ready for this? I've been waking up to gulp down a bottle of Skratch Horchata Recovery three hours before the start. When Allen first suggested it, I thought he had lost his marbles. But I gave it a shot because hey, the guy's a nutrition grand master. Turns out, it's a winner because it's carb-heavy yet liquid, making it a dream for my finicky stomach. I've been feeling so good on my runs that I've been screaming this hack from the rooftops! So, if your stomach is a drama queen like mine, I double dare you to try this. You might just love it. Pre-race MORE CARBS. For the 40 minutes leading up to the race (and as close to the start as possible) I'll be sipping on a bottle full of 4 scoops of Skratch High Carb. The goal? Load my system with readily available carbs my body can use like rocket fuel as soon as that starting gun pops without dipping into my precious glycogen stores. Race fuel One thing is still the same. My vice-like grip on my handheld full of Skratch High Carb. With the heat cranking up, I've added Skratch Everyday Hydration to the mix for extra electrolytes so this girl doesn't dehydrate. Because the High Carb is such an important part of my fueling strategy and I'm such a hydration control freak so loved, Laura is flying up to Duluth so she can feed me a new bottle at the half way mark. Drumroll, please... for the big reveal of the gel that's stepping in for the one we don't talk about anymore. UCAN! Still road-testing some others, but UCAN has been a champ in training, so it's getting the nod for this race. The goal is to take one gel at the start, and then again every 45 minutes, for a total of 4 gels (strawberry banana flavor, to be exact). Recovery After the race, even if I’m totally spent, I have a scoop of Ascent Chocolate Whey (for pure protein) AND a scoop of Skratch Recovery Chocolate for a fast hit of carbs, mixed with water and ice within 30 minutes. Why? Because it's the most delicious love letter I can write my legs for sticking with me to the finish. Plus, they always reply with less soreness. Help! I need you, Midwest crew. HELP – WHAT IS THE REGIONAL TREAT I MUST TRY? Leave a comment and let me know your top picks—your insider tips are crucial for my culinary adventure! If you're going to be at Grandma's, drop us a line so we can meet you in person and our on-site crew can amp up your race day with some serious cheering! Pssst - all you fellow hydration control freaks, I bet you can get Laura to help you with an in-race feed 😉Let’s make it one for the books,Courteney
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