If you’ve ever felt like fueling was out of reach — financially, logistically, or just mentally — we want you to know:
You deserve better.
You deserve the kind of support that makes you feel confident from your first workout to the moment you cross the finish line.
When Courteney and I were racing professionally, we didn’t have to hoard gels for long days or worry about having enough drink mix for race day — it was just there.
You’ve heard me say that fueling changed everything for me.
But really, that kind of access changed EVERYTHING.
I could focus on training.
I showed up on the start line knowing my body was ready.
I never had to wonder if I was under-fueled.
But that’s not the reality for most people.
Fuel is expensive.
The advice is confusing.
And it’s often built for a version of an athlete who looks nothing like you, lives nothing like you, and has support you’ve never had.
That’s why we started Fuel Goods — to make fuel accessible, the guidance clear, and the playing field more level.
And it’s why we’ve teamed up with our friend Mak (aka The Realistic Runner) to create The Every Woman’s Fuel Fund — our way of giving you the kind of support we wish everyone had.
3 Grand Prize Winners Will Get:
📝 A fueling plan built just for you
🥤 A 3.5 month supply of fuel
📅 Monthly check-ins with us + Mak
🎽 A custom race kit + surprises we’re keeping quiet (for now)
🍽️ Dinner in Scottsdale with Mak
Total Value: over $1,000!
The grand prizes will be awarded to women running (or planning to run) Every Woman’s Marathon.
But every single person who applies will receive an $80 fueling sponsorship from us.
If you’ve always wanted to fuel better but felt like it was out of reach, now is your moment.
Applications close TODAY.
The only thing between you and the fuel you deserve is this application.
We can’t wait to see your name come through,
Laura & Courteney