|
|
|

|
|
|
Listen, we love romance. And if your Valentine is the kind of person who prefers long workouts over long-stemmed roses, we have some ideas to level up your game. A six-part plan for the perfect evening (and maybe even scoring bonus points in the process). 1. Thorne Berry Amino Complex 🍷 Sip, recover, repeat. Forget rosé—start the evening off with this blend. If they love pushing their limits, this will help them bounce back faster (so they can do it all over again). 2. The Fuel Goods Valentine's Day Box 💘 Roses are fine. Fuel is better. Not to toot our own horn, but toot toot! We've been told this box is "genius" and we must be on to something because we're almost sold out. 3. Hyland's Muscle Therapy Gel 💆♀️Massage by you first. Muscle rub second. Trust us, they'll love it. It's time to move to the massage portion of the evening and a real “I love you”? A post-workout rub-down. Ideal for recovery, relief, and the most romantic massage any athlete could ask for. 4. Avanza Anti-Chafe Balm 🔥 Because nothing kills the mood like chafing. If things are going well, this anti-chafe will come in handy. Beacuse whether you're running, riding, or sweating through a "HIT workout" (wink, wink), chafing doesn’t care. 5. Water Bottle + Electrolytes 💦 They need hydration after that workout (or…😉) No matter what type of effort they're dripping from, a quality water bottle + electrolytes will keep them fresh, hydrated, and functioning. 6. Fuel Goods Buff 👀 Bonus points if you hand them this gift while actually “in the buff.” We couldn't help but have fun with this one. The buff itself is lightweight and so cozy. But it's the way you present it that makes it a winner. There you have it! Now go make Valentine's Day a personal best! PS - Is your Valentine a choc-a-holic? Craft them a box of endurance chocolates at the Fuel Goods chocolate shop.
Learn moreFueling the Whole Journey in Trail and Ultrarunning When we started Fuel Goods, we had one goal: make it easier for athletes to fuel the way they deserve — with intention, education, and trust in their bodies. Not guesswork. Not trends. And definitely not one-size-fits-all sports nutrition. That’s why partnering with professional ultra runner Hillary Allen felt like a natural fit. This partnership isn’t just about performance. It’s about long-term athlete health, smarter fueling, and supporting women in endurance sports. A Trail Runner Who Redefines Success Hillary Allen — widely known in the trail running and ultrarunning community as Hilly Goat — is one of the most respected athletes in the sport. Beyond podium finishes and international races, Hillary is recognized for her openness around recovery, mental health, and sustainable training. In 2017, Hillary survived a life-threatening fall during a race. Her return to trail running wasn’t about rushing results — it was about patience, resilience, and redefining success beyond race outcomes. That mindset has shaped her career and made her a powerful voice for athletes navigating setbacks, comebacks, and long-term performance. Smarter Fueling with Fuel Goods and Flow Formulas At Fuel Goods, we believe sports nutrition should support the whole athlete — training, racing, recovery, and longevity. Hillary’s thoughtful approach to fueling and performance mirrors that philosophy. This partnership is a three-way collaboration with Flow Formulas, a women-led, research-backed sports nutrition brand focused on education, transparency, and athlete well-being. As Hillary shares: “Partnering with Flow and Fuel Goods feels like a natural extension of how I train, race, and live. They make it easier to show up prepared, recovered, and confident — day after day.” Together, Fuel Goods, Flow Formulas, and Hillary Allen are committed to making fueling simpler, smarter, and more supportive for endurance athletes at every level. Supporting Women in Endurance Sports This collaboration isn’t about a single race or season. It’s about supporting women in trail running and ultrarunning. Sharing evidence-based fueling education. And helping athletes build nutrition strategies they can trust. Hillary has created her own Fuel Goods Team Store, featuring the sports nutrition products she uses for training, racing, and recovery. Like all Fuel Goods athlete partnerships, a portion of every purchase directly supports Hillary as a professional athlete. Want to fuel like Hillary AND support her journey? Shop Hillary’s Team Store →
Learn moreWe did it. We're proud parents to another RunnerBox. She arrived December 1st, weighed exactly 1 pound 12 ounces and immediately became our favorite child. We could gush, but we're trying to play it cool. (I lied. We're going to gush.) Here's everything inside: Bonk Breaker Sour Blue Razz Chews.Like Sour Patch Kids with a sports science degree. Utterly dangerous. We’re all pretending we don’t eat them recreationally. Fuel Goods Ear Warming Headband.We haven’t taken it off since November. Unsure if it’s a running accessory or a seasonal personality trait. Formula 369.Carbs with main-character energy and a price tag that doesn't require you to sell a kidney. Trulean Wellness Shot x 2.The only reason any of us are upright in winter. Maurten 100 Gel.The legend itself. Courteney finally manifested it into the box through sheer willpower (and maybe the accent). Maurten Solid 160.Astronaut packaging on the outside. Rice Krispie rocket fuel on the inside. Trail Butter.We said “winter fuel” — Trail Butter said “I will become your entire personality.” Modern Oats.Cold mornings demand warm carbs. This one is keeping morale alive. GFB Cherry Hazelnut Bites.Gone instantly. As in: “We bought a lot” → “Where did they go?” → Michael avoids eye contact. Muscle Rehab Epsom Salt Soak.Proof we care about your legs after winter miles try to emotionally sabotage you. Momentous Whey.Clean, smooth, not chalky. Basically the apology winter owes your muscles. And that’s not even scratching the surface. We're loving combos like: Trail Butter + Modern Oats = cozy-carb perfection. Maurten + Formula 369 = your no-bonk winter flex. The headband + epsom salt baths = the only reason we still run outside in the cold. Honestly? We crushed it with this box. (Okay fine — it was mostly Courteney.) You can find it HERE. Fuel on,Laura & Courteney P.S. Want even more box building BTS? Follow us on Instagram or TikTok for the unfiltered Fuel Goods story.
Learn moreWe love sharing good fuel around here! Now you can easily share your fuel picks with anyone.
Your cart is currently empty.
Not sure where to start?
Try our curated fuel packs!
Are you sure you want to remove all items from your cart? This action cannot be undone.
Save 20% on your first order and 5% on all future deliveries.
Imagine your fuel arriving right when you need it, no reminders, no reordering—just perfect timing. Our Autoship program allows you to get fuel delivered on a schedule that works for you while you sit back and save.
