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Breaking Down The August/September RunnerBox
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Why We Partnered with Emily Hawgood
When we started Fuel Goods, we had one goal: make it easier for athletes to fuel the way they deserve — with intention, insight, and joy. Not chaos, not guesswork, and definitely not the one-size-fits-all approach that’s dominated endurance sports for too long. So when we met Emily Hawgood, we felt it immediately. The spark. The alignment. The “yes, she gets it” moment. The Kind of Athlete Who Lifts the Sport Emily doesn’t just race — she radiates. Originally from Zimbabwe, now lighting up the international ultra and trail running scene, she’s the rare kind of athlete who leads with both grit and grace. Whether she’s chasing podiums at Western States or cheering for the person chasing cutoffs, she brings the same energy: give your all, and lift others while you’re at it. That’s exactly what we believe in at Fuel Goods. Fueling Smarter, Together At Fuel Goods, we’re obsessed with helping athletes understand their fueling — what works for their physiology, their training, and their goals. Emily’s approach to racing mirrors our approach to building: test, learn, adapt, and trust the process. What Comes Next This partnership isn’t about putting another logo on a singlet. It’s about pushing the sport forward. Together, we’ll be exploring how smarter fueling can unlock potential, create community, and redefine what’s possible for endurance athletes around the world. As Emily says: “Fueling is such a critical part of racing — and it’s something I’ve learned the hard way through both success and setbacks. Having a platform that gives athletes confidence in their nutrition is game-changing.” We couldn’t agree more. Welcome to Team Fuel Goods, Emily — let’s make fueling easier, smarter, and more inspiring than ever. Want to Fuel Like Emily? She's created a store loaded with her favorites. Shop Emily's Team Store
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Every Woman's Fuel Fund
If you’ve ever felt like fueling was out of reach — financially, logistically, or just mentally — we want you to know: You deserve better. You deserve the kind of support that makes you feel confident from your first workout to the moment you cross the finish line. When Courteney and I were racing professionally, we didn’t have to hoard gels for long days or worry about having enough drink mix for race day — it was just there. You’ve heard me say that fueling changed everything for me. But really, that kind of access changed EVERYTHING. I could focus on training. I showed up on the start line knowing my body was ready. I never had to wonder if I was under-fueled. But that’s not the reality for most people. Fuel is expensive. The advice is confusing. And it’s often built for a version of an athlete who looks nothing like you, lives nothing like you, and has support you’ve never had. That’s why we started Fuel Goods — to make fuel accessible, the guidance clear, and the playing field more level. And it’s why we’ve teamed up with our friend Mak (aka The Realistic Runner) to create The Every Woman’s Fuel Fund — our way of giving you the kind of support we wish everyone had. 3 Grand Prize Winners Will Get: 📝 A fueling plan built just for you 🥤 A 3.5 month supply of fuel 📅 Monthly check-ins with us + Mak 🎽 A custom race kit + surprises we’re keeping quiet (for now) 🍽️ Dinner in Scottsdale with Mak Total Value: over $1,000! The grand prizes will be awarded to women running (or planning to run) Every Woman’s Marathon. But every single person who applies will receive an $80 fueling sponsorship from us. If you’ve always wanted to fuel better but felt like it was out of reach, now is your moment. Applications close TODAY. The only thing between you and the fuel you deserve is this application. We can’t wait to see your name come through, Laura & Courteney
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Recover & Refresh (or: How To Trick Your Brain Into Thinking You’re a Wellness Icon)
This smoothie bowl was engineered for post-ride glory — equal parts cool-down, recovery fuel, and “wow I’m kind of amazing for making this.”With carbs to refill, protein to rebuild, electrolytes to rebalance, and mint to make you feel like a functioning adult — it’s basically everything your body is begging for after a long ride or run.
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