I bet only a few of you know that all this started when I quit my job in corporate finance to pursue a professional cycling career and The Runner/RiderBox was my side hustle that paid the bills.
Fast forward 10 years and this episode of The Chief Endurance Officer dives deeper into The RunnerBox, RiderBox, and Fuel Goods story and the very essence of what drives us forward: the endurance mindset.
In this episode you get my take on things like:
How to keep going after devastating setbacks
A behind-the-scenes look at how we've embedded the endurance mindset into our team’s culture
Advice for aspiring entrepreneurs and how setting a vision can drive your path forward
How technology will shape the future of sports nutrition
This episode is not just a reflection of my journey or the ethos of our company.
It’s a testament to the power of endurance, resilience, and the relentless pursuit of excellence that resides in all of us.
Whether you’re an athlete, entrepreneur, or anyone with a goal in sight, there’s a wealth of insights waiting for you in this episode.
Laura and Courteney here, back at it with another edition of:
“No, seriously, this is my most favorite box yet.”
We just launched our latest RunnerBox ®edition and it's got everything...
✔️ New drops.✔️ Ridiculously good snacks.✔️ Things you never knew you needed.
Enough chit chat. Let’s get into it!
The hot takes:
🍏 Noogs – Meet the sour patch of sports fuel. Also, our new best-seller.
🚫 Stinkbug Anti-Chafe Balm – Chafe? Never hear of her.
💦 Insaltd Hydration Sample Pack – BRAND NEW PRODUCT ALERT. Think that other salty drink mix, but without the stevia aftertaste.
🍕 Lenny & Larry’s Pizza Fitzels – It's pizza. It's protein. It's already an empty bag.
🧻 Butt Napkins – The emergency MVP. IYKYK.
🧽 Bottle Bright Cleaning Tablets – The bottle that's been in your car for two weeks? It's fixable. Just ask Courteney
And the nutrition staples you’ll be coming back for more of:
⚡ GU Roctane – Say hello to GU’s overachieving sibling.
🍫 Momentous Recovery – Recovery, but make it luxury.
🫐 Kodiak Cakes Power Cup – Stir, microwave, inhale. (Laura's on a two-a-day habit.)
🔥 UCAN Energy Bar – This one's coming for top-tier status in your snack stash.
🥜 Quantum Energy Square – Think of it as your peanut butter power move.
This box is stacked.
It’s fun.
It’s functional.
It’s gonna make your training way better.
Ready to get yours? Snag one here.
Fuel on,Laura & Courteney
P.S. Want to see us tell jokes, test products, and see a few unboxings go off the rails? Follow us on Instagram or TikTok. 🎥🔥
Listen, we love romance.
And if your Valentine is the kind of person who prefers long workouts over long-stemmed roses, we have some ideas to level up your game.
A six-part plan for the perfect evening (and maybe even scoring bonus points in the process).
1. Thorne Berry Amino Complex
🍷 Sip, recover, repeat.
Forget rosé—start the evening off with this blend. If they love pushing their limits, this will help them bounce back faster (so they can do it all over again).
2. The Valentine's Day Box of Fitness Chocolates
💘 Chocolate, but make it functional.
Not to toot our own horn, but toot toot! We've been told this box is "genius" and we must be on to something because we're almost sold out.
And you're in luck, these chocolates pair perfectly with the Thorne Aminos you'll be sipping on.
3. Zealios Muscle Rub
💆♀️Massage by you first. Muscle rub second. Trust us, they'll love it.
It's time to move to the massage portion of the evening and a real “I love you”?
A post-workout rub-down. Ideal for recovery, relief, and the most romantic massage any athlete could ask for.
4. Stinkbug Anti-Chafe Balm
🔥 Because nothing kills the mood like chafing.
If things are going well, this anti-chafe will come in handy.
Beacuse whether you're running, riding, or sweating through a "HIT workout" (wink, wink), chafing doesn’t care.
5. Water Bottle + Electrolytes
💦 They need hydration after that workout (or…😉)
No matter what type of effort they're dripping from, a quality water bottle + electrolytes will keep them fresh, hydrated, and functioning.
6. Fuel Goods Buff
👀 Bonus points if you hand them this gift while actually “in the buff.”
We couldn't help but have fun with this one. The buff itself is lightweight and so cozy. But it's the way you present it that makes it a winner.
There you have it! Now go make Valentine's Day a personal best!
PS - We' already did the hard part -just grab the full athlete romance package HERE.
Let’s set the scene: Nerds Clusters are trending, candy is out here living its best life, and suddenly everyone’s talking about fueling their runs with vibes straight from the gas station aisle.
Honestly? We love the energy.
But while candy brings the fun, it’s not exactly designed to help you crush your miles—or help you go the distance.
Enter: the ultimate glow-up. You can still get the same candy vibes (yes, even Nerds Clusters!) but with smart, athlete-approved swaps that fuel your body and keep your sweet tooth happy. Here’s your guide to leveling up your candy fuel...
If You Love Nerds Clusters → Try Noogs
This is the moment we’ve all been waiting for. I
f Nerds Clusters have your heart, Noogs are the sporty, carb-loaded bestie you didn’t know you needed.
If You Love Rice Krispies Treats → Try Maurten Solid 160
Rice Krispies Treats have that nostalgic, marshmallowy magic, but Maurten Solid has the same satisfying texture, but with the kind of carbs that go the distance. Like, literally.
If You Love Sweet Tarts → Try SaltStick FastChews
Sweet Tarts fans, listen up: SaltStick FastChews are tangy, functional, and made for sweaty miles?
We’re obsessed.
If You Love Dots → Try Bonk Breaker OMG
Bonk Breaker OMG are chewy and fruity but with clean ingredients and actual endurance fuel so you can power through those tough climbs.
If You Love Sour Patch Kids → Try Bonk Breaker Blue Razz Berry
First they’re sour, then they’re sweet—and then they might be gone before your warm-up ends.
If You Love Peach Rings → Try Skratch Labs Raspberry Chews
Peach Rings are gas station royalty, but Skratch Labs Raspberry Chews deliver that juicy, fruity punch plus electrolytes and carbs your legs will thank you for.
Fuel that's fun and gets it done
Alright, you’ve got the swaps, you’ve got the vibes—now it’s time to hit those miles like the superstar you are.
Whether you’re team Nerds Clusters, Peach Rings, or Sour Patch, these fueling upgrades let you crush your runs without sacrificing flavor (or fun).
And who says you can’t have the best of both worlds? Crush your miles and maybe keep a Nerds Cluster or two for the post-run victory snack. You earned it. 🍬🏃♀️✨
PS - Want to try them all? (Duh.) Here's your magic link.
Choosing a selection results in a full page refresh.
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Make it a routine & save!
Imagine your fuel arriving right when you need it, no reminders, no reordering—just perfect timing. Our Autoship program allows you to get fuel delivered on a schedule that works for you while you sit back and save.
Benefits:
Savings every timeSave 20% on your first order and 5% on every order after that. It's like getting rewarded for sticking to your fueling routine.
Choose your own scheduleSet up your deliveries to align with your training so you're always dialed
Never run out of your essentialsNo more panic-fueling with subpar nutrition because that's "what you had"
Hassle-free adjustments anytimeNeed to pause, skip, or switch things up? You've got the flexibility to make changes whenever you need—because life (and training) happens.