December 4, 2024

Our Winter Edition is Here!

by Laura Jorgensen in Articles

Laura and Courteney here to announce our newest edition to the world.

Born: December 1, 2024

Weight: 2lbs 4 oz

Isn't she beautiful?!?!

We're bursting with pride and could go on and on, but instead we're giving you the hot takes....

The hot takes:

The Buff. It’s officially our favorite. Trying to figure out how many times we can wear it in public before it’s weird.

Laura’s sipping broth obsession. It’s low-key, but it’s real.

Kize Bars. 🤯 You’ll get it the second you take a bite.

LMNT as hot chocolate. Game = changed.

Performance chocolate. Just wait. 🍫

Eco Lips Scrub. If you ever needed proof we care about every inch of you, this is it.

Pain Cakes. Trust us, you’ll use it more than you think. We have. (True story, don’t ask.)

And that’s not even scratching the surface. Like:

The Noka, GFB, and Lenny & Larry’s = snack squad goals.

The Precision Gel = your new no-bonk hero.

The Vega recovery = a giant thank you to your legs post-run.

Honestly? We crushed it with this box. (Okay, fine—it was mostly Courteney.)

You can find it HERE

Fuel on,

Laura & Courteney

P.S. Want even more behind-the-scenes scoop on how we create the boxes? Follow us on Instagram or TikTok for the unfiltered Fuel Goods story.

December 4, 2024

The Only Gift Guide Runners Actually Want You to Read

Whether you’re masterminding subtle hints for your own wish list (wink, wink) or hunting for the perfect gift for the runner who has literally everything, don’t sweat it—we’ve got you. These are the gifts they’ll actually use, love, and will probably brag about on their next group run. Spoiler: you won’t find shoes here. Why? Because shoe shopping for someone else is a one-way ticket to Gift Fail City unless they already told you exactly what they want. (And if they did, what are you doing here?) Think essentials, game-changers, and just the right amount of fun to keep them crushing miles (and looking good doing it). For the Runner Who Has It All The RunnerBox Yeah, we’re tooting our own horn here. But when Runner’s World says you’re the best, you don’t argue—you just deliver. Limited Edition Holiday Box? Check. Subscription for the gift that keeps giving? Double check. Trust us, this will have them smiling faster than their GPS finds satellites. For the Runner Who Likes to Stands Out A Sprints Hat Find me a runner who doesn’t want a Sprints hat, and I’ll drop and give you 20. These hats are vibes. Lightweight, comfy, and so fun they might just outrun everyone—just to show it off. For the Runner Who’s Always Injured Maji Foot and Calf Massager If you’re tired of hearing, “Can you rub my feet?” after every long run, here’s your solution. This massager is so good, you’ll probably never hear that question again. Win-win. For the Number-Crunching Runner Nix Hydration Biosensor It’s like a personal hydration guru. No more guessing, no more “Is this enough water or too much?” Just pure data, baby. Hydration game = leveled up. For the Chocoholic Runner FlavaNaturals Performance Chocolate It's chocolate that makes you a better runner. (OK, the “makes you a better runner” part isn’t technically verified, but it’s chocolate and it's good for you, so does it even matter?) For the Runner Who Always Gets Sick TruLean Greens and Wellness What’s the one thing runners want more than PRs? To NOT get sidelined by a cold. This greens + wellness combo is the superhero they didn’t know they needed for a sniffle-free winter. For the Picky Runner A Fuel Goods Gift Card Because the best gifts are the ones that don’t require a gift receipt. Let them pick for themselves—they’ll thank you with every perfectly fueled mile. From stocking stuffers to next-level surprises, this guide is your ticket to winning the holiday gifting game for every runner on your list. Now, let’s make their miles merry and bright!

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November 29, 2024

Why This Small Business Saturday Matters More Than Ever ❤️

Hey Friends, It's Small Business Saturday, and this year hits different than it has in the past. When we started Fuel Goods we knew it was going to be epic battle to break through the noise and get our voices heard amidst the big brands and budgets in the space. What we didn’t know was that everything we were building would come to a screeching halt in the wake of Hurricane Helene. But being a part of the Asheville small business community in the aftermath of this disaster has been gut-wrenching and beautiful all at once. The resilience, support, and grit we’ve witnessed remind us why small businesses matter so much. And today, in the spirit of Small Business Saturday, we have a few things to say: THANK YOU… To every single person who has supported our business — or any other Asheville business — as we fight to make it through the other side of this. Whether you’ve shopped with us, ordered a Together We Rise shirt, shared a post, or just given us a hug and told us to keep our head up, YOU’RE THE REASON WE’RE STILL HERE! 2. KEEP GOING… I don’t know who needs to hear this, but if you’re currently staring down the face of hard times, you are not alone. We’re in this together. Grit and community can move mountains and TOGETHER WE WILL RISE. SHOP SMALL TODAY It's the one day of the year I can shamelessly plug Fuel Goods and ask you to show us your support, tell your friends about us, and shop small. Go show us some love and slam through your holiday shopping list all at the same time. We have a fancy new website, and I think you might just be surprised at all the gems you can find there. And if Fuel Goods isn’t your thing, we get it – but do us a favor, shop somewhere small today—especially at an Asheville business. Let’s keep our dollars where they matter most, supporting the community —not adding another gold-plated rocket ship to Bezos’ fleet 🚀 Today is about lifting up the dreamers, doers, and downright badasses working their butts off to make something amazing. Thanks for letting us be one of them ❤️ Laura and Courteney PS - Following our story on social media doesn't cost you a dime, but it's a huge way to show your support.

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November 4, 2024

Confessions of a (Reluctant) Runner: My Couch to 5K Comeback

It’s Laura, co-founder here at Fuel Goods, and I’ve got a little confession: I haven’t REALLY run in over a decade. My knee decided running wasn’t its thing, and honestly, I didn’t argue. But this month, I’m ready to give it another shot. It’s time to swap the bike shorts for some running shoes (pray for me) 🙏🏻 So, I’m inviting you to join me on a Couch to 5K journey, leading up to a Turkey Trot at the end of the month. Courteney (my new coach lol) has built me a training plan... It’s 3 runs a week, and just to keep things spicy, she added a little extra zip into weeks 2 and 3. I’ll be out there huffing, puffing, and I want you to join me! Whether you’re a total beginner or just need a nudge to smash out a three week training block, let’s do this together. You can follow along the journey on our Instagram and (our new) TikTok to see all my frustrated outbursts and - let’s be honest - probably feel a little bit better about your own progress. Let’s make this November one for the books (or at least for the blooper reel). Download my training plan here PS - while we’re seasoned athletes, we’re definitely not running coaches. If you’re looking for expert guidance, check out our friends at Team Run Run. PPS - I made myself a Turkey Trot Survival Kit and I’m sharing the goods. It’s nearly $50 worth of essentials, but since I’d love some company on this little adventure, it’s yours for $35 with code TURKEYTROT. (just, uh, don’t tell Courteney 😉)

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