To our entire Fuel Goods community,
Laura here. As I sit in a makeshift office, I’m still trying to wrap my head around the devastation Hurricane Helene has left behind in our beloved Asheville. Our team, our neighbors, our whole community are facing losses beyond what we ever imagined. Homes, roads, and entire neighborhoods have been swept away. We’re only just beginning to grasp the full extent as the floodwaters recede. We still don’t know how many lives have been lost, and the heartbreak runs deep.
I’m incredibly thankful that all our Fuel Goods team members are safe. Our warehouse and office which sit close to those flooded rivers were, for the most part, spared. But just feet away, our neighbors lost everything. Right now, they're digging through the mud to find whatever pieces remain of their lives.
In times like this, it’s hard to know where to start. My focus right now is twofold: guiding Fuel Goods through this disaster and using our resources to help our community in any way we can. It’s going to be a long road, but we’re focused on taking it one step at a time.
Our first step is dedicating 10% of all sales for the month of October to go straight to hurricane relief. If you’ve been thinking about trying Fuel Goods or stocking up, now is the time.
We’ve also partnered with our amazing neighbors at Pressio, the leaders in sustainable athletic wear to create a limited edition “Together we rise” t shirt. 100% of proceeds of this shirt will be donated to hurricane relief.
We will be donating directly to local organizations who are deeply embedded in our endurance community and where the need is greatest.
Among them are our neighbors Rockgeist and Asheville Adventure Company fellow endurance businesses that have lost everything in the aftermath of the storm. Whether you choose to shop with us or donate directly, your contribution will make a real difference to those hit hardest by this storm.
I’m so proud to be building Fuel Goods in Asheville. This city, this community, they mean everything to us. Please know these efforts are just a start. In the coming weeks, we’ll be banding together with our neighbors to organize, grieve, share resources, and rebuild.
Together, we will rise again.
Laura
1 comment
Laura, I’m an old HS classmate of Scott Kothenbeutal, and learned of Ashlee’s t-shirt design through him. Is there a way I could give $100 but have the shirts given to someone there that needs them? Let me know what to do. Thank you!