We make fueling easy
We connect you with the best nutrition on the planet! Get athlete approved products delivered right to your doorstep.
Shop by collection
Quick picks
Precision Fuel
PF 30 Gel
Ketone-IQ™ + Caffeine Peach Shot
The RunnerBox® Subscription
TruLean Everyday Greens
Sprints HyperG Hat
Brisk Out The Blocks
Sprints OG Hat
Pickle Peeps
KiZE Bar
Peanut Butter Honey
Maurten Solid 160
Cocoa
Maurten Solid 160
GU Roctane Gel
Sea Salt Chocolate
Salt Stick Drink Mix
Single
Salt Stick Drink Mix
Single
Why you'll love us
We're blazing a trail towards a more inclusive and user-friendly philosophy of sports nutrition, where every goal, no matter the size, is celebrated.
All athletes welcome
All athletes welcome
No gatekeeping here. No matter your pace, goals, or experience level, we believe everyone deserves to have the resources to fuel good.
Vetted products and single serves
Vetted products and single serves
No more wading through 1000's of products that all look the same. We've narrowed it down to the best of the best. Plus, you can try them in singles serves to find what works for you.
One place for everything
One place for everything
Save time and get all your favorite fuel PLUS all the snacks and nummies to crush the day delivered to your door!
We help you stick to a plan
We help you stick to a plan
Sticking with a nutrition plan is so much easier with our autoship program. You'll get easy, repeat deliveries and sweet savings every time.
Happy athletes guaranteed
Happy athletes guaranteed
If you’re not absolutely loving your Fuel Goods experience, we'll make it right - no questions asked.
Our favorites, all boxed up.
We've crafted no fuss fuel packs, for the ultimate easy button.
The RunnerBox® Subscription
2024 Limited Edition Holiday Box for Runners
The RiderBox® Birthday Box
Endurance Energy Kit
As seen in
What's news
The Only Gift Guide Runners Actually Want You to Read
Whether you’re masterminding subtle hints for your own wish list (wink, wink) or hunting for the perfect gift for the runner who has literally everything, don’t sweat it—we’ve got you. These are the gifts they’ll actually use, love, and will probably brag about on their next group run. Spoiler: you won’t find shoes here. Why? Because shoe shopping for someone else is a one-way ticket to Gift Fail City unless they already told you exactly what they want. (And if they did, what are you doing here?) Think essentials, game-changers, and just the right amount of fun to keep them crushing miles (and looking good doing it). For the Runner Who Has It All The RunnerBox Starting at $42 Yeah, we’re tooting our own horn here. But when Runner’s World says you’re the best, you don’t argue—you just deliver. Limited Edition Holiday Box? Check. Subscription for the gift that keeps giving? Double check. Trust us, this will have them smiling faster than their GPS finds satellites. For the Runner Who Likes to Stands Out A Sprints Hat $32 Find me a runner who doesn’t want a Sprints hat, and I’ll drop and give you 20. These hats are vibes. Lightweight, comfy, and so fun they might just outrun everyone—just to show it off. For the Runner Who’s Always Injured Maji Foot and Calf Massager $24.95 If you’re tired of hearing, “Can you rub my feet?” after every long run, here’s your solution. This massager is so good, you’ll probably never hear that question again. Win-win. For the Number-Crunching Runner Nix Hydration Biosensor $129 It’s like a personal hydration guru. No more guessing, no more “Is this enough water or too much?” Just pure data, baby. Hydration game = leveled up. For the Chocoholic Runner FlavaNaturals Performance Chocolate $5 It's chocolate that makes you a better runner. (OK, the “makes you a better runner” part isn’t technically verified, but it’s chocolate and it's good for you, so does it even matter?) For the Runner Who Always Gets Sick TruLean Greens and Wellness $1.80/sigle (great stocking stuffer) or $54.99/bag What’s the one thing runners want more than PRs? To NOT get sidelined by a cold. This greens + wellness combo is the superhero they didn’t know they needed for a sniffle-free winter. For the Picky Runner A Fuel Goods Gift Card Starting at $25 Because the best gifts are the ones that don’t require a gift receipt. Let them pick for themselves—they’ll thank you with every perfectly fueled mile. From stocking stuffers to next-level surprises, this guide is your ticket to winning the holiday gifting game for every runner on your list. Now, let’s make their miles merry and bright!
Learn moreOur Winter Edition is Here!
Laura and Courteney here to announce our newest edition to the world. Born: December 1, 2024 Weight: 2lbs 4 oz Isn't she beautiful?!?! We're bursting with pride and could go on and on, but instead we're giving you the hot takes.... The hot takes: The Buff. It’s officially our favorite. Trying to figure out how many times we can wear it in public before it’s weird. Laura’s sipping broth obsession. It’s low-key, but it’s real. Kize Bars. 🤯 You’ll get it the second you take a bite. LMNT as hot chocolate. Game = changed. Performance chocolate. Just wait. 🍫 Eco Lips Scrub. If you ever needed proof we care about every inch of you, this is it. Pain Cakes. Trust us, you’ll use it more than you think. We have. (True story, don’t ask.) And that’s not even scratching the surface. Like: The Noka, GFB, and Lenny & Larry’s = snack squad goals. The Precision Gel = your new no-bonk hero. The Vega recovery = a giant thank you to your legs post-run. Honestly? We crushed it with this box. (Okay, fine—it was mostly Courteney.) You can find it HERE Fuel on, Laura & Courteney P.S. Want even more behind-the-scenes scoop on how we create the boxes? Follow us on Instagram or TikTok for the unfiltered Fuel Goods story.
Learn moreWhy This Small Business Saturday Matters More Than Ever ❤️
Hey Friends, It's Small Business Saturday, and this year hits different than it has in the past. When we started Fuel Goods we knew it was going to be epic battle to break through the noise and get our voices heard amidst the big brands and budgets in the space. What we didn’t know was that everything we were building would come to a screeching halt in the wake of Hurricane Helene. But being a part of the Asheville small business community in the aftermath of this disaster has been gut-wrenching and beautiful all at once. The resilience, support, and grit we’ve witnessed remind us why small businesses matter so much. And today, in the spirit of Small Business Saturday, we have a few things to say: THANK YOU… To every single person who has supported our business — or any other Asheville business — as we fight to make it through the other side of this. Whether you’ve shopped with us, ordered a Together We Rise shirt, shared a post, or just given us a hug and told us to keep our head up, YOU’RE THE REASON WE’RE STILL HERE! 2. KEEP GOING… I don’t know who needs to hear this, but if you’re currently staring down the face of hard times, you are not alone. We’re in this together. Grit and community can move mountains and TOGETHER WE WILL RISE. SHOP SMALL TODAY It's the one day of the year I can shamelessly plug Fuel Goods and ask you to show us your support, tell your friends about us, and shop small. Go show us some love and slam through your holiday shopping list all at the same time. We have a fancy new website, and I think you might just be surprised at all the gems you can find there. And if Fuel Goods isn’t your thing, we get it – but do us a favor, shop somewhere small today—especially at an Asheville business. Let’s keep our dollars where they matter most, supporting the community —not adding another gold-plated rocket ship to Bezos’ fleet 🚀 Today is about lifting up the dreamers, doers, and downright badasses working their butts off to make something amazing. Thanks for letting us be one of them ❤️ Laura and Courteney PS - Following our story on social media doesn't cost you a dime, but it's a huge way to show your support.
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