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We connect you with the top products and deliver them straight to your door like magic.
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Quick picks
Tailwind High Carb Fuel
Ginger Lime
Tailwind High Carb Fuel
Lemonade
Maurten GEL 100
Tailwind High Carb Fuel
Lemonade
Tailwind High Carb Fuel
Ginger Lime
Tailwind Endurance Fuel
Dauwaltermelon
Tailwind Endurance Fuel
Grape
Purely Elizabeth Dark Chocolate Chunk Superfood Oat Cup with Prebiotic Fiber
GU Energy Stroopwafel
Campfire S'Mores
Our brands
Why you'll love us
We're blazing a trail towards a more inclusive and user-friendly philosophy of sports nutrition, where every goal, no matter the size, is celebrated.
All athletes welcome
All athletes welcome
No gatekeeping here. No matter your pace, goals, or experience level, we believe everyone deserves to have the resources to fuel good.
Vetted products and single serves
Vetted products and single serves
No more wading through 1000's of products that all look the same. We've narrowed it down to the best of the best. Plus, you can try them in singles serves to find what works for you.
One place for everything
One place for everything
Save time and get all your favorite fuel PLUS all the snacks and nummies to crush the day delivered to your door!
We help you stick to a plan
We help you stick to a plan
Sticking with a nutrition plan is so much easier with our autoship program. You'll get easy, repeat deliveries and sweet savings every time.
Happy athletes guaranteed
Happy athletes guaranteed
If you’re not absolutely loving your Fuel Goods experience, we'll make it right - no questions asked.
What we're loving right now...
RNWY Complete Protein
Chocolate
Base Performance Gel
Salted Watermelon
Som Sleep Powder
Berry
Som Sleep Powder
Cherry
Carbs Fuel
Original Sport Drink Mix
Bonk Breaker Energy Chews
Tangerine Orange
Our favorites, all boxed up.
We've crafted no fuss fuel packs, for the ultimate easy button.
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What's news
Our Lastest RunnerBox® is HERE!
Laura and Courteney here, back at it with another edition of: “No, seriously, this is my most favorite box yet.” We just launched our latest RunnerBox ®edition and it's got everything... ✔️ New drops.✔️ Ridiculously good snacks.✔️ Things you never knew you needed. Enough chit chat. Let’s get into it! The hot takes: 🍏 Noogs – Meet the sour patch of sports fuel. Also, our new best-seller. 🚫 Stinkbug Anti-Chafe Balm – Chafe? Never hear of her. 💦 Insaltd Hydration Sample Pack – BRAND NEW PRODUCT ALERT. Think that other salty drink mix, but without the stevia aftertaste. 🍕 Lenny & Larry’s Pizza Fitzels – It's pizza. It's protein. It's already an empty bag. 🧻 Butt Napkins – The emergency MVP. IYKYK. 🧽 Bottle Bright Cleaning Tablets – The bottle that's been in your car for two weeks? It's fixable. Just ask Courteney And the nutrition staples you’ll be coming back for more of: ⚡ GU Roctane – Say hello to GU’s overachieving sibling. 🍫 Momentous Recovery – Recovery, but make it luxury. 🫐 Kodiak Cakes Power Cup – Stir, microwave, inhale. (Laura's on a two-a-day habit.) 🔥 UCAN Energy Bar – This one's coming for top-tier status in your snack stash. 🥜 Quantum Energy Square – Think of it as your peanut butter power move. This box is stacked. It’s fun. It’s functional. It’s gonna make your training way better. Ready to get yours? Snag one here. Fuel on,Laura & Courteney P.S. Want to see us tell jokes, test products, and see a few unboxings go off the rails? Follow us on Instagram or TikTok. 🎥🔥
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The Only 6 Things You Need for a Perfect Valentine’s Day
Listen, we love romance. And if your Valentine is the kind of person who prefers long workouts over long-stemmed roses, we have some ideas to level up your game. A six-part plan for the perfect evening (and maybe even scoring bonus points in the process). 1. Thorne Berry Amino Complex 🍷 Sip, recover, repeat. Forget rosé—start the evening off with this blend. If they love pushing their limits, this will help them bounce back faster (so they can do it all over again). 2. The Valentine's Day Box of Fitness Chocolates 💘 Chocolate, but make it functional. Not to toot our own horn, but toot toot! We've been told this box is "genius" and we must be on to something because we're almost sold out. And you're in luck, these chocolates pair perfectly with the Thorne Aminos you'll be sipping on. 3. Zealios Muscle Rub 💆♀️Massage by you first. Muscle rub second. Trust us, they'll love it. It's time to move to the massage portion of the evening and a real “I love you”? A post-workout rub-down. Ideal for recovery, relief, and the most romantic massage any athlete could ask for. 4. Stinkbug Anti-Chafe Balm 🔥 Because nothing kills the mood like chafing. If things are going well, this anti-chafe will come in handy. Beacuse whether you're running, riding, or sweating through a "HIT workout" (wink, wink), chafing doesn’t care. 5. Water Bottle + Electrolytes 💦 They need hydration after that workout (or…😉) No matter what type of effort they're dripping from, a quality water bottle + electrolytes will keep them fresh, hydrated, and functioning. 6. Fuel Goods Buff 👀 Bonus points if you hand them this gift while actually “in the buff.” We couldn't help but have fun with this one. The buff itself is lightweight and so cozy. But it's the way you present it that makes it a winner. There you have it! Now go make Valentine's Day a personal best! PS - We' already did the hard part -just grab the full athlete romance package HERE.
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Nerds Clusters Are Having a Moment 🍬 (But Let’s Talk Fuel That Slays)
Let’s set the scene: Nerds Clusters are trending, candy is out here living its best life, and suddenly everyone’s talking about fueling their runs with vibes straight from the gas station aisle. Honestly? We love the energy. But while candy brings the fun, it’s not exactly designed to help you crush your miles—or help you go the distance. Enter: the ultimate glow-up. You can still get the same candy vibes (yes, even Nerds Clusters!) but with smart, athlete-approved swaps that fuel your body and keep your sweet tooth happy. Here’s your guide to leveling up your candy fuel... If You Love Nerds Clusters → Try Noogs This is the moment we’ve all been waiting for. I f Nerds Clusters have your heart, Noogs are the sporty, carb-loaded bestie you didn’t know you needed. If You Love Rice Krispies Treats → Try Maurten Solid 160 Rice Krispies Treats have that nostalgic, marshmallowy magic, but Maurten Solid has the same satisfying texture, but with the kind of carbs that go the distance. Like, literally. If You Love Sweet Tarts → Try SaltStick FastChews Sweet Tarts fans, listen up: SaltStick FastChews are tangy, functional, and made for sweaty miles? We’re obsessed. If You Love Dots → Try Bonk Breaker OMG Bonk Breaker OMG are chewy and fruity but with clean ingredients and actual endurance fuel so you can power through those tough climbs. If You Love Sour Patch Kids → Try Bonk Breaker Blue Razz Berry First they’re sour, then they’re sweet—and then they might be gone before your warm-up ends. If You Love Peach Rings → Try Skratch Labs Raspberry Chews Peach Rings are gas station royalty, but Skratch Labs Raspberry Chews deliver that juicy, fruity punch plus electrolytes and carbs your legs will thank you for. Fuel that's fun and gets it done Alright, you’ve got the swaps, you’ve got the vibes—now it’s time to hit those miles like the superstar you are. Whether you’re team Nerds Clusters, Peach Rings, or Sour Patch, these fueling upgrades let you crush your runs without sacrificing flavor (or fun). And who says you can’t have the best of both worlds? Crush your miles and maybe keep a Nerds Cluster or two for the post-run victory snack. You earned it. 🍬🏃♀️✨ PS - Want to try them all? (Duh.) Here's your magic link.
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