Fuel Goods

Fuel good. Feel good. Be great.

We make fueling easy

We connect you with the top products and deliver them straight to your door like magic.

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Our favorites, all boxed up.

We've crafted no fuss fuel packs, for the ultimate easy button.

All athletes welcome

No gatekeeping here. No matter your pace, goals, or experience level, we believe everyone deserves to have the resources to fuel good.

Vetted products and single serves

No more wading through 1000's of products that all look the same. We've narrowed it down to the best of the best. Plus, you can try them in singles serves to find what works for you.

One place for everything

Save time and get all your favorite fuel PLUS all the snacks and nummies to crush the day delivered to your door!

We help you stick to a plan

Sticking with a nutrition plan is so much easier with our autoship program. You'll get easy, repeat deliveries and sweet savings every time.

Happy athletes guaranteed

If you’re not absolutely loving your Fuel Goods experience, we'll make it right - no questions asked.

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May 2, 2025

6 Must Have Mother's Day Gifts for Runners 2025

Mother’s Day is coming. And if your mom runs the world (and actual miles), she deserves better than a candle. Dog-moms, like-a-mom, a mother-at-heart, the owner of a business baby, or mom-mom, it all counts. Here’s what to get the women who already go the distance. Melanie Yates Senior Service Editor for Best Products said, “Focus on smaller accessories, supplements, recovery products... think: running/armbands, no-tie shoelaces, sunscreen, cooling muscle rubs, and packs of her favorite gels or gummies,” she suggested. What we read: You could hunt down gels, muscle rubs, sunscreen, and tiny accessories… or you could just gift The RunnerBox and be the hero. Dr. Stacy Sims wrote this comprehensive, physiology-based guide to peak performance for active women approaching or experiencing menopause. It's been a hit around the world so if you've noticed Mom breaking out into a sweat more than normal, this just might be your winner. This high tech monitor analyzes your sweat moment-to-moment. It's like having a personal hydration guru right in your ear spilling the tea on your body’s hydration needs. If you have a marathon mom, her legs carried her through every training run, long run, and race day. Gift her the muscle rub that helps carry her through the stairs the next morning. The BALG community of runners is second to none. If Mom is a Badass Lady looking to run her best with an awesome crew, then gift her the gift of being part of the Badass Lady Gang. Is your mom that one that always asks, "Did you get a receipt?" Give her the gift of customization so she can select her own box of fuel, snacks, and accessories that turn into epic runs, legendary workouts, and grand adventures. The Final Word She shows up for everyone else, mile after mile. No matter what you get her this Mother’s Day, show up for her with something that says, “I see you, and I appreciate every single step.” Bonus points if it helps her recover faster or smile bigger. PS - looking for the perfect card for Mom? We've got you. And it's even FREE.

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February 18, 2025

Our Lastest RunnerBox® is HERE!

Laura and Courteney here, back at it with another edition of: “No, seriously, this is my most favorite box yet.” We just launched our latest RunnerBox ®edition and it's got everything... ✔️ New drops.✔️ Ridiculously good snacks.✔️ Things you never knew you needed. Enough chit chat. Let’s get into it! The hot takes: 🍏 Noogs – Meet the sour patch of sports fuel. Also, our new best-seller. 🚫 Stinkbug Anti-Chafe Balm – Chafe? Never hear of her. 💦 Insaltd Hydration Sample Pack – BRAND NEW PRODUCT ALERT. Think that other salty drink mix, but without the stevia aftertaste. 🍕 Lenny & Larry’s Pizza Fitzels – It's pizza. It's protein. It's already an empty bag. 🧻 Butt Napkins – The emergency MVP. IYKYK. 🧽 Bottle Bright Cleaning Tablets – The bottle that's been in your car for two weeks? It's fixable. Just ask Courteney And the nutrition staples you’ll be coming back for more of: ⚡ GU Roctane – Say hello to GU’s overachieving sibling. 🍫 Momentous Recovery – Recovery, but make it luxury. 🫐 Kodiak Cakes Power Cup – Stir, microwave, inhale. (Laura's on a two-a-day habit.) 🔥 UCAN Energy Bar – This one's coming for top-tier status in your snack stash. 🥜 Quantum Energy Square – Think of it as your peanut butter power move. This box is stacked. It’s fun. It’s functional. It’s gonna make your training way better. Ready to get yours? Snag one here. Fuel on,Laura & Courteney P.S. Want to see us tell jokes, test products, and see a few unboxings go off the rails? Follow us on Instagram or TikTok. 🎥🔥

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February 4, 2025

The Only 6 Things You Need for a Perfect Valentine’s Day

Listen, we love romance. And if your Valentine is the kind of person who prefers long workouts over long-stemmed roses, we have some ideas to level up your game. A six-part plan for the perfect evening (and maybe even scoring bonus points in the process). 1. Thorne Berry Amino Complex 🍷 Sip, recover, repeat. Forget rosé—start the evening off with this blend. If they love pushing their limits, this will help them bounce back faster (so they can do it all over again). 2. The Valentine's Day Box of Fitness Chocolates 💘 Chocolate, but make it functional. Not to toot our own horn, but toot toot! We've been told this box is "genius" and we must be on to something because we're almost sold out. And you're in luck, these chocolates pair perfectly with the Thorne Aminos you'll be sipping on. 3. Zealios Muscle Rub 💆‍♀️Massage by you first. Muscle rub second. Trust us, they'll love it. It's time to move to the massage portion of the evening and a real “I love you”? A post-workout rub-down. Ideal for recovery, relief, and the most romantic massage any athlete could ask for. 4. Stinkbug Anti-Chafe Balm 🔥 Because nothing kills the mood like chafing. If things are going well, this anti-chafe will come in handy. Beacuse whether you're running, riding, or sweating through a "HIT workout" (wink, wink), chafing doesn’t care. 5. Water Bottle + Electrolytes 💦 They need hydration after that workout (or…😉) No matter what type of effort they're dripping from, a quality water bottle + electrolytes will keep them fresh, hydrated, and functioning. 6. Fuel Goods Buff 👀 Bonus points if you hand them this gift while actually “in the buff.” We couldn't help but have fun with this one. The buff itself is lightweight and so cozy. But it's the way you present it that makes it a winner. There you have it! Now go make Valentine's Day a personal best! PS - We' already did the hard part -just grab the full athlete romance package HERE.

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