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About us

Here's the story on why we do what we do and how it all started.

Our mission

To help you remove the friction between wanting to fuel better and actually doing it.

If you're on this website, you're probably devoted to an active lifestyle. You've probably said nutrition is important to you and you want to fuel your best.

And then you've probably gone and grabbed whatever crappy fuel was in your cabinet because it was available.

We say, stop the madness!

Our motivation

To make sports nutrition approachable for all people, body types, and speeds.

Sports science is amazing. Professional athletes are, too. We raced professionally for years and you know what we found?

Most places that sell sports nutrition turn their nose up to "regular folk" who aren't necessarily concerned with breaking course records or clinching a spot for the Olympics.

Enough of that

Fuel Goods is a space where every athlete belongs.

We don't care if you've been at it for 20 years or started yesterday.

We don't care if you're setting records or just setting out.

No matter where you're at, we're here to provide straightforward solutions to help you fuel your best.

Our Story

Fuel Goods isn't our first rodeo. Since 2013, we’ve been delivering boxes of tried and tested products to runners and cyclists chasing down finish lines with The RunnerBox and The RiderBox. The boxes were a hit and we won lots of awards.

But they still didn't solve the problem of making sure people always had good fuel in their hands. Subscribers had to go to individual websites one by one to restock on product. It was annoying and people didn't want to do it. We needed a place like Fuel Goods, but it didn't exist.

So we did what any crazy entrepreneurs would do and we built it. Here at Fuel Goods, you’ll find hand-picked products for workouts and life. And the convenience of getting them delivered on a schedule that works for you so you never run out. It's fueling made simple. No excuses. No hassles. And no reason to not keep the promises you made to yourself and hit those goals.

Meet the team

Based in the mountains of Asheville, NC, we are a team of former professional athletes, nutrition experts, and tech geeks on a mission to bring you products and experiences that will get you excited about fueling good.

  • Laura Jorgensen

    Chief Endurance Officer (CEO)

    Freak in the sheets #Excel 📈

  • Courteney Lowe

    Chief Operating Officer (COO)

    Exercise and bread are life 🏃🏻

  • Deonna Hodges

    Chief Technology Officer (CTO)

    Level 9 Half-Orc Barbarian 🐉

  • Brad Gillon

    Chief Web Architect

    Code Ninja on wheels 💻🚐

  • Jennah Dunham

    Content & Comms Manager

    Cilantro = Soap. #AntiCilantroCrusader 🌿🧼

  • Eric Thompson

    Creative Director

    King of Halloween costumes 🧟

  • Tried and tested

    Training is hard. Finding products to fuel your active lifestyle shouldn’t have to be. Our fitness and nutrition professionals sort through all the noise to deliver you a handpicked selection of top products to fuel your movement.

  • Fueling for your unique needs

    No matter your sport, speed, or diet, you’re in the right place. We believe everyone should be empowered to fuel good and we’re here to put together a customized recommendation based on your unique dietary, lifestyle, and workout needs.

  • Hassle-free fuelfilment

    Our auto-ship program is the training buddy that arrives at your door just when you need it. You can’t cut corners when you’re chasing goals, but you can cut costs on the best fuel in the business when the essentials are delivered at an interval that works for you.